Bridging Executive Practice with Scientific Rigor
The Evolution of a Leader
With 25 years of enterprise software sales leadership spanning startups to Fortune 100 technology leaders, Saratth Menon has experienced firsthand the divide between traditional sales dogma and sustainable commercial execution. His career has centered on scaling revenue engines, exceeding multi-million-dollar global targets, and orchestrating complex enterprise alliances across the US, EMEA, and APAC.
The Shift to Empirical Management Science
Throughout years of achieving President’s Club benchmarks and corporate honors, one persistent industry puzzle stood out: why productivity routinely stagnated despite exponential enterprise spending on technology and training.
This inquiry motivated his doctoral research within the Executive PhD in Management program at ESCP Business School in Paris. His academic research investigates the intersection of behavioral management, executive decision architecture, and empirical sales organization design.
Choice Architecture in Revenue Organizations
Holding a Master’s degree in Computer Science, management alumni from Harvard Business School, and doctoral research training, Saratth Menon focuses on the structural “Choice Architecture” of sales teams. His objective is to move organizations beyond superficial sales fads toward a grounded understanding of how executive bias, metric framing, and organizational design govern commercial outcomes.
Commercial Practice & Advisory
In addition to his research, writing, and hosting the Re-Architect Sales podcast, Saratth Menon serves as the CEO of MASSK Enterprise. Through MASSK Enterprise, he advises boards, founders, and C-suite leaders of growing enterprises and technology startups on sales strategy transformation, interim fractional leadership, and custom AI sales enablement tools.